Advertising & partnerships

Put your vinyl business in front of people ready to act.

VinylPackman is used by people deciding where to buy records, where to sell a collection, and which shop to visit next. If your business helps them do one of those things, advertising here can make sense.

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Who will see your placement

Readers come with a specific next step in mind.

Collectors planning a shop visit

They compare local record stores, check what a shop carries, and decide where to spend an afternoon digging.

People selling a collection

They are looking for a fair, practical way to sell inherited records, downsize a collection, or find a buyer nearby.

Travelers and local music fans

They use city guides to find a worthwhile stop while visiting a city or to discover a shop they have missed close to home.

Who should advertise

Good advertising here is useful, local, and connected to records.

Record stores

Independent stores, new openings, shops that buy collections, and stores with an event, sale, or Record Store Day plan.

Record fairs and music events

Promoters who need local collectors to know when and where a fair, swap, listening party, or in-store performance is happening.

Audio and record-care businesses

Turntables, cartridges, speakers, record cleaning, storage, appraisal, packing, shipping, and other services vinyl owners genuinely use.

Labels and specialist sellers

Independent labels, reissue campaigns, local artists, and sellers of rare or genre-specific records with a clear reason to reach collectors.

Ways to advertise

Choose a placement that matches your goal.

Featured placement in a city

A clearly marked featured spot for a relevant business on a city page. Best for a record shop, local buyer, or service that works in one market.

City-guide sponsorship

A clearly marked sponsor placement alongside a guide to a specific city. Useful for businesses that want visibility while people plan a visit.

Event or release promotion

A time-limited placement for a record fair, store anniversary, release, sale, or Record Store Day activity.

Relevant sitewide partnership

A broader campaign for a vinyl-related product or service that is genuinely useful to readers across multiple cities.

Editorial independence

Clear labels. Useful information first.

Sponsored placements are clearly identified. Advertising does not change factual store information, editorial recommendations, or ordinary directory results.